Which level of strategy addresses initiatives focused on an individual business?

The business-level strategy is focused explicitly on initiatives that enhance the competitive position of an individual business or product line within a specific market. This level of strategy is crucial as it directly impacts how a company will sell its products or services, respond to competition, and meet the needs of its customers. Business-level strategies involve decisions about how to compete effectively in a market, identifying target customers, and determining the value proposition that sets the business apart from competitors.

In this context, the focus is on competition at the individual business level, rather than at the larger corporate level, which deals with the overall direction and scope of the entire organization. Additionally, operational strategies are more concerned with the day-to-day processes and activities that enable the business-level strategy to be implemented effectively. Marketing-level strategy would deal specifically with marketing tactics and campaigns, which is more specialized and not broad enough to encompass the overarching competitive initiatives in business strategy. Thus, the business-level strategy is the correct choice as it is explicitly designed to address the competitive and operational initiatives of individual businesses.